The Church Giving Page Blueprint

What makes a church giving page actually work

A review of echo.church/giving, a summary of the research on online giving, and a ready-to-share template for churches.

See the template Section checklist

21%

of people who reach a typical donation page actually give

Most leave because of friction: too many fields, choices or steps.

95%

of organizations studied had friction that lowers giving

Hidden buttons, long forms and slow phone experiences are the most common.

35%

of potential givers can be lost by offering card only

Offer bank transfer, Apple Pay and Google Pay too.

See the sources for these stats →

Case study

Echo Church giving page

7.5/10

Overall score

What works

✓Clear opening line (“See what God can do through your generosity”) with Give Now right below
✓“Why Give” with scripture comes before “Where Your Gift Goes”
✓Real member stories of generosity
✓Very complete list of ways to give, including stocks, crypto, donor-advised funds, legacy and employer matching
✓Tax ID shown up front

What to improve

→Leftover template text and a placeholder image on the live page
→Give Now jumps to a separate site with no “what to expect”
→No impact numbers or annual report
→No third-party transparency profile (GuideStar, ECFA) linked
→No questions section (receipts, changing gifts, security)
→No different path for first-time givers vs. regular tithers
→Stories are hidden in tabs, hard to use on phones

Best practices

Six principles to follow

Provision follows vision

People give to a vision, not a budget. Lead with what God is doing through your church and where He's leading you next, and generosity follows.

Rooted in Scripture, not guilt

We believe in firstfruits, the tithe, and honoring God with our time, talent and treasure (Prov. 3:9, 2 Cor. 9:7). Teach it as worship and joy, never as pressure.

Every giver is different

Givers respond to different things: some to the mission, some to stories of changed lives, some to numbers and progress, some to a specific project, some to faithfulness itself. Show more than one kind of impact.

Show what God is doing

Make the impact visible: baptisms, families served, missions supported, campaign progress. Let people see the fruit of the church's generosity.

Thank the faithful first

Speak to those who already give: "Because of your faithful, sacrificial generosity, this is what God is doing." Gratitude builds long-term givers.

Invite everyone in

For those not giving yet, share the mission, vision and current campaigns, then invite them to be part of what God is doing, with a simple, easy next step.

Every stat, sourced

Each number and recommendation on this page traces back to a published study or article.

See all sources

Recommended software

Overflow: the giving software i recommend for churches

When churches ask what giving software to use and trust, I point them to Overflow. It's built for churches, removes friction from giving, and lets people give however they want.

✓Every way to give in one place: card, bank (ACH), Apple Pay & Google Pay, stock, crypto, donor-advised funds and RoundUps™
✓ExpressGive™ and Overflow Tap: give, register or connect with a tap, right from the seat
✓Non-cash giving made simple: the average stock gift through Overflow is $15,500
✓Fits your existing tools: integrates with Planning Center, Rock RMS, Pushpay, Salesforce and more
✓A migration team that has helped over a thousand churches switch
✓Trusted by Church of the Highlands, ZOE Church, Celebration Church and more

Learn more about Overflow ↗

This is a referral link. I may receive a benefit if your church signs up through it, at no cost to you.

I hope this helps.

Want to not only improve your church's giving page, but increase the generosity and giving of your church by 20–30%? Let's talk.

Schedule a call

Chandler Boyce.